St. Regis Campaign
PHOTOGRAPHY & CREATIVE DIRECTIOn
PRODUCTION + GRAPHIC DESIGN
St. Regis is a historic international 5-star hotel chain operated by Marriott International. St Regis has recently expanded its locations to introduce its first luxurious residences in Rye, NY.
The St. Regis lifestyle celebrates a legacy of thoughtfulness and care, expressed in the signature rituals.
One of the key elements of the campaign is to appeal to the correct demographics without looking too stuffy, but rather exciting.
LOCATION PHOTOSHOOTS
One of the piculiarities of the project was the fact that the residences didn’t exist at the time of the photo shoot, so scouting was incredibly important in order to try and mimic the interiors and landscapes that were yet to come without giving away too much of the details in case they change during cosntruction.
