The MUSE Campaign

PHOTOGRAPHY & CREATIVE DIRECTION, PRODUCTION
branding + graphic design 

Art direction & production of the photo shoot for a new family-style condominium complex in the heart of iconic Upper East Side. Production included a full scope of involvement from idea to execution. 

Branding, naming and content/collateral creation for a new family-style condominium complex in the heart of iconic Upper East Side. 

THE MUSE CAMPAIGN CELEBRATES ICONIC NEW YORK THROUGH The EYES OF A CHILD. GARDENS, PARKS, MUSEUM MILE, - ALL THAT UPPER EAST SIDE OFFERS, - AN IMPECCABLE AESTHETICS & LEGACY.

LOCATION PHOTOSHOOTS

The MUSE is a high-end residential complex located in the heart of Carnegie Hill on the Upper East Side, New York. Most condominiums have 3-4 bedrooms which implied a family oriented aspect together with a high-end modern aesthetics due to the proximity to the Museum Mile..

The idea behind the branding was to articulate high-end quality of the project through minimal layouts and bright splash of color to elevate the branding to be at the level of leading aesthetics